> For the complete documentation index, see [llms.txt](https://docs.dataexport.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.dataexport.io/kb/reports/filters-and-sorting/is-and-is-not-filter.md).

# 'Is' and 'Is Not' Filters

### How the Is and Is Not Filters Work

The **Is** filter shows only the rows that exactly match the value you enter. The **Is not** filter does the opposite: it hides that exact value and shows everything else. Use these filters when you know the full name of the item you want to find or remove.

#### Example: Filter one product by its full title

Say your store has hundreds of products, and you want to find one called “Airbus Scale Model.”

| Filter                          | What it shows                              |
| ------------------------------- | ------------------------------------------ |
| **Is** “Airbus Scale Model”     | Only the product titled Airbus Scale Model |
| **Is not** “Airbus Scale Model” | Every product except Airbus Scale Model    |

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#### How Is differs from Contains

The **Is** filter needs the full, exact value. The **Contains** filter only needs one word from it.

For example, if your store sells “Airbus Scale Model” and “Airbus Scale Model Large”:

* **Is** “Airbus Scale Model” shows only Airbus Scale Model.
* **Contains** “Airbus” shows both products.

Use **Is** when you want one exact item. Use **Contains** when you want a group of items that share a word. To learn more, see How the Contains and Not Contains Filters Work.

#### If the filter does not show the results you expect

The value you enter must match the product title exactly. Check for spelling mistakes, extra spaces, or missing words. If you are not sure of the full title, try the **Contains** filter instead.